A new business takes time to grow and become popular, but there are some things that can be done to fasten the growth of new brands which is through Brand Awareness.
Brand Awareness as the name implies, is simply the ability to make consumers/customers easily recognize or remember a brand.
Brand awareness makes it easy for consumers to at least remember the name, Image, logo, or slogan of a brand.
There are many ways to create brand awareness, but here I will be dealing with Brand Awareness through Search Engine Optimization (SEO).
The benefits of brand awareness is that it helps to create trust and encourages customers to keep patronizing you even though there might be competition in the market, that is to say, your customers will keep buying from you even though there are other brands similar to yours.
How To Create Brand Awareness Through Search Engine Optimization
Just as stated earlier, there are numerous ways to create brand awareness such as:
- Online Advertisement
- Off-line Advertisement such as Newspaper Publications, Radio station Adverts, etc.
Here I will be teaching you Brand Awareness through SEO.
Get A Website For your Brand
If you want your brand to be known online not just within your physical location then you must have a website for your brand.
While creating a website ensure that the name of your website reflects what your brand is in to or produces.
Also, keep the name of your website short so as to enable potential customers to easily remember the name of your website.
For instance, If your brand is all about Bakery, you can choose a website name like TodaysBakery.com, etc.
You can as well make several posts that discuss other topics related to your brands that add value to your potential customers.
For example, if your brand is about "Paint Production", you can as well write content on "how to produce Acrylic paints at home", "How to mix paints to give you your desired colors". or other articles that are closely related to paint production.
Get the Right Keywords
Search Engine Optimization is all about targeting the right keywords, as a brand you need to target keywords that are related to your products on your website.
Targeting the right keywords for your website will help your website to rank high and get a good position in Search Engines.
Once your website has obtained a good position in Search Engines such as the front Page Search Results, visitors will begin to flood into your website to make orders, thereby creating brand awareness for you, also making customers believe in your business.
There are many tools that you can use to fight the right keywords for your brand, but here I recommend any of these 3 tools.
Create Quality Contents for your Brand Website
There is this popular saying among bloggers that "Content is king" yes content is king because apart from keywords, promoting your brand through content publication is a good way to create brand awareness.
Publishing quality content that is well optimized on your website increases website rating on search engines.
To create quality content that is well optimized, you need to follow the following procedures:
- Determine what you want to write in accordance with what your brand is into
- Place the right keywords in your content title, Description, First Paragraphs, and links
- Create a good catchy title but keep it simple
- Ensure your content is interesting and engaging
- Put related links in your content.
Follow up with your SEO contents
It is not enough to have content on your brand website, you need to keep following it up check how it is performing on search engine results.
Remember, when your articles appear on the Search Engines front page, you tend to get more visitors to your brand website which will increase your brand awareness, but if your articles fail to appear on the first page of the Search Engine Result Page (SERP) then you have less or no visitors to your website depending on the position of your contents on Search Engines.
To get to the front page of the Search Engine Result Page (SERP) you need to perform better SEO research for your blog and your articles.
After publishing your content on your website follow it up, from time to time check how many visitors visited the post, the performance on search engines like Google, Bing, Yandex, etc.
From the follow up you will know several things that decrease performance, then, you will know how to avoid them.
To know the performance of your articles in search engines you must link your website to search engines using the webmaster tools and this is what is known as SEO evaluation.
For instance, on Google, you must use the Google Webmaster console tools to link your website to Google, From there Google can from time to time crawl your website and its contents to determine how your post is doing and then display for you the result via your Webmasters dashboard for you to see the performance of your contents.
Also, to know how many visitors that visited your post you need to use the Google Analytics tools or StatCounter tool.
These tools together with Google webmaster tools will enable you to perform a better SEO evaluation for each of your articles.
Conclusion
To carry out proper Brand Aware using search engine optimization, you need to follow those steps explained above unless you don't want your brand to be noticed online.
And if you have any question to ask, feel free to comment your question below and it will be attended to immediately.
