How to evaluate A website SEO for Beginners

Search Engine Optimization (SEO) is an important aspect of blogging and digital marketing that has the ability to draw thousands and millions of traffic to your website if done properly.

With the right SEO technique, more sales and brand followers can be achieved, also brand trust can be increased as a result of proper SEO.

But there are certain things you need to know about Search Engine Optimization which is covered in this post. Also, you should check out this article How to Easily find Low-Competition Keywords for SEO: Beginners Guide.

The question now is how do I evaluate my website SEO or my post SEO?

Note that Search Engine Optimization is not a thing that is done once, rather it is a continual strategy that is done to ensure that your website or articles perform optimally in Search Engine Results.

When it comes to SEO evaluation, there are five things you need to know which are

• Google Analytics Tool

• Google Webmaster Search consoles tool

• Website Crawling

• Keyword Research

• Content Analysis

With these above-mentioned tools, you will be able to know your content performance on Google Search Engine, the number of visitors to your site, and how visitors discover your website.

By knowing some of these things, you will be able to know the right SEO technique you should focus more on in order to maintain search standards.

Below are the explanations of how to perform SEO evaluation using the 5 tools listed above.

Google Webmaster Search Console

As the name implies, The Google webmasters tool is a tool developed by Google with the aim of helping website owners to manage their site in Google search results.

The Google Webmaster tool is sometimes referred to as Google Search console because it provides you with the data you need in order to know how your content is performing in Google Search Results.

To link your site on the Google webmaster tool, all you need to do is to follow this link and add your website then after that, you Verify your website.

After you must have verified your website on the Google Search Console, you should submit your website sitemap to Google, this will enable Google crawler to crawl your website and gather useful data that will be displayed for you.

When you newly add your website to the Google Search Console, it will take some days for Google Crawler to crawl your website to gather useful data which will be displayed to you.

From the data gathered by Google Crawler, you will be able to know things that you need to work on for your website to rank higher in the Google Search Engine.

But that's not enough to evaluate your website SEO after Google Crawler might have crawled your website which means Google has noticed your website, you need to check if your post links are discovered by Google or are indexed by Google because without Google Indexing your links web surfers will not discover your posts. That is why you need to do a Crawl yourself.

Crawling

You might be asking yourself what is crawling all about right? Crawling is simply the process used by Search engines to gather information (data) from web pages which will later be indexed if that information meets the search engine indexation standards.

The main goal of web page crawling is to find out useful data such as;

• Errors

• Broken links

• Duplicate contents, etc.

At first, after submitting your website sitemap to Search Engines, the search engine will send their own crawler to crawl your website, but the crawling aspect shouldn't be left only to the search engine to determine when to crawl your site, you as the site owner needs to always force the search engine crawler to crawl your website and display for you the data immediately.

From the data gotten, you will know how your contents are performing and other things that need to be fixed such as broken links, errors, and even duplicate contents. After fixing all these problems it will give a boost to your website performance on Search Engines.

Tools for Crawling

Apart from the custom Search Engine Crawler, provided for you after linking your website on any Search Webmasters tools such as the Google Webmaster tools, Bing webmasters tool, and Yandex webmaster tools. There are other crawling tools that can be used to crawl a web page.

Other recommended Crawling tools are;

• BeamsUsUpSEO crawling software

• Wildshark SEO spider

• Screaming Frog SEO spider

Use any of the tools above and do an in-depth scan of your website to gather errors and ensure you fix those errors. For example, if you discover that your website has some broken links, you should fix them and that can boost your website SEO performance.

Keyword Research

Keywords are one important element of Search Engine Optimization in the sense that once the right keywords are added to website posts it will give that posts a good SEO performance.

Bonus: As a beginner, you should focus on keywords with low difficulty with high search volume.

Keywords with low difficulty are very easy to rank for and if it has high search volume it will give your website huge traffic.

Keyword Research is simply the process of finding out popular keywords related to your niche which people are highly searching for through search engines.

After performing your keyword research, all you need to do is to create articles with those keywords (make sure that the keywords fit in your business).

Content Performance Analysis

Content Performace Analysis is simply the process of knowing the quality of your content.

Unfortunately, most website owners do not know that content is king. thereby neglecting the quality of their content.

Apart from inputting low difficulting keywords into your content, you should as well pay attention to the quality of the content if not, your audience reading your post might not be able to grab points from your post and will immediately bounce out of your website and this will increase your website bounce rate and as well send a signal to search engine that the post is of low quality which will result to search engine to stop showing your posts to web surfers and that will decrease your traffic.

You can use the Google Analytics tool and Statcounter to monitor your website traffic.

Google Analytics Tools

The Google Analytics tools have numerous benefits such as:

• Tracking Real-time online traffic

• Understand User Behavior

• Offline Tracking

• Data Report and Customization. Etc

Once you understand how your website derives its traffic, you will be able to know how to improve your website for more traffic.

StatCounter is an alternative tool to Google Analytics that is used to monitor website traffic. In Statcounter, you will be able to see the IP (Internet Protocol) of your website visitors.

Conclusion

Every webmaster needs to know how to evaluate his website SEO as this will enable him to make decisions on how to improve his website Search Engine Performance.

Use the steps explained in this article to evaluate your website or posts performance.

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