If you have a blog or a brand/business that you want to promote online, it's very important to know what off-page SEO is and the best off-page SEO practices to follow.
Search Engine Optimization is of two types which are the
- On-page Search Engine Optimization and the
- Off-page Search engine Optimization.
However, in this post, we will be focusing on Off-page Search Engine Optimization and its best practices.
Behind the Scene
Unfortunately, most blogger thinks that after creating a blog or website with a beautiful design and some few contents they will begin to make cool cash from the blog. If you fall within that category, please read this post carefully.
Before your blog can yield you money, you need to spend a lot of money in building your blog. Also read articles related to what you need to know about Blogging.
Meanwhile, here we will be teaching specifically on Off-page SEO, what it is and its importance, the best practices of Off-page SEO.
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But before we go into that, let me give you a brief introduction to Search engine optimization as the main context.
What is the Optimization of Search Engine?
Optimization of search engines is the process by which website owners must follow so that Search engines such as Google, Bing, Yandex, Baidu, Ask.com, etc. To better understand their blog and its contents.
Search engine optimization is not only for the search engines, but also for users, it enables users to better understand the blogs and their contents.
The Goal of Search engine optimization is to make search engines love your website or blog and to gain real organic traffic from the search engines.
The full process of SEO optimization is large and cannot be fully explained in a small article like this.
Now let's discuss Off-page SEO
What is Off-page SEO?
For the purpose of better understanding, Off-page Search engine optimization (SEO) is the processes or factors that you must do or put in place which is not directly on your website or blog but the effects of those processes will be on your site.
What Are The Best SEO Practices To Follow?
Links Building
Link building is a good Off-page SEO process to follow, here you basically share the links of your website or posts to multiple platforms.
Link building is very technical and requires knowledge because if you do it wrong, you might end up putting your blog in trouble.
The best way to gain backlinks is organically, meanwhile, there are other things to which you can do to gain backlinks and get more visitors to your website such as link exchange.
In links exchange, you can directly send a mail to anotherf blog owner through the contact us page on the blog requesting that you both exchange links.
It is very important to link up to other bloggers from similar niches the reward of it is so amazing.
Also, you can send your link through the comment section of a blog when commenting on the post of that blog.
Social Media Utilization
Some website owners don't know that Social media signals are very important in website ranking and Off-page SEO practices.
If you ignore social media sharing and audience building, you might not get the best out of social media and that will lead to poor social signals.
The benefit of Social Medias is as follows:
- It enables you to build your brand
- it enables you to gain social traffics
- When people are visiting your blog via social media it signals to search engines that your blog has value thereby increasing your website ranking.
- It is also one of the best Off-page SEO practices to follow and build links.
If you have a blog or brand that you want to promote, running ads on social media is one of the best ways to increase visitors and commitments, with a good social presence your brand will be greatly recognized.
Forum Submission
Forums are online platform where people meet and ask questions and immediately get answers from members of the forum, examples of such forum are Quora.com, Nairaland Forum, etc.
Sharing your links on popular forums is one of the best off-page Search engine Optimization process that you need to follow.
When you submit your links on forums with good user participation you tend to gain more visitors to your blog and also enable search engines such as Google to quickly index your link.
All you need to do is to find topics related to your blog contents and join in the discussion, once a member asks questions and you have a post that clearly answers the question, you share your link there and people will visit your blog to check out for the solution through the link you provided, indirectly you gain new visitors.
In forum submission, it is not advisable to post links on topics that are not related to the question being asked which will make the forum moderators flag your links as spam links.
Quora Forum Explained
Quora is a question and answer forum where millions of people from various parts of the globe ask questions and get answers immediately.
As a blogger, if you are not posting on the Quora Q&A forum I can assure you that you are missing a lot.
In Quora, you will find several topics, all you need to do is to search for the topics related to your niche and begin to provide solutions to people's questions by posting links that contain the solutions.
The benefit of Quora is that Quora is a highly reputable Forum and having backlinks from Quora will make Search engines see your website or blog as a reputable one as well thereby increasing your search visibility and that will greatly impact your search ranking.
Guest Posting
Quest Posting is all about you publishing good content on other people's blogs or websites with you adding links of your blog post on the post which you publish on other people's blogs.
Guest posting is also a good Off-page SEO practice because it helps to build your brand reputation on Search engines.
