Do Ads affect website speed?

I have been asked so many times by different bloggers if placing ads on their website has the ability to decrease website speed? Well, in this article I will tell you the honest answer to that question and also tell you other factors that affect website speed apart from ads.

But before then, I want you to understand that advert placement is one of the ways in which bloggers can make money from their blogs.

Other ways bloggers can earn from their blogs are:

• Affiliate Marketing

• Advertorial contents

• Selling Digital Products

• Writing paid Quest Posts for other blogs

However, here I will be talking about the relationship between Ads in relation to your website SEO ranking and speed.

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How Ads work

Ads can be HTML codes or JavaScript codes that you can place on your website source code, to be displayed to your web visitors. The ads being displayed can have various formats such as Banner size, Leader Board sizes, etc.

Irrespective of the size of the ads, the aim of the ads is to either create brand awareness or to make you purchase something online.

Mind you that making money from your blog is not just by placing ad codes on your blog but your blog must have huge traffic in order to fetch you money and mind you, the process is a gradual process.

Do Ads affect Website Speed?

Technically speaking, this question has two answers which are both No and Yes.

The yes is simply because of ad loading time, which can somehow decrease your website loading time while the No is because the loading time effect is so minimal and can be ignored.

However, Website loading speed is an important factor in Search engine optimization and also an important website ranking factor which any delay in your website loading time can lead to a gradual decrease in website SEO ranking.

For Blog owners operating in the twenty-first century, having Google ads on your website can earn you cool cash if only you play the game of Search engine optimization very well.

Unfortunately, poor quality or poor targeting ads can hurt your site and SEO which is why you need to master how to place quality ads on your website.

Placing many ads on your site will definitely create an increase in site loading time which is not good for SEO and also for your site layout even though Google Ads are responsive.

However, according to Google, A proper implementation of Ad codes can have no effect on your website speed, thereby leading to no effect on your website ranking.

But mind you, putting excess ads codes on your website, not only Adsense, can definitely reduce your loading speed. That is why it is advisable not to bulge your website with excess ads.

If your site loads faster, it gives a boost to your website ranking because according to the latest Google algorithm update, website speed is an important factor of ranking.

Google Ads Quality Score.

As a blogger, you can use the Google Ads dashboard to determine how your ads are performing such as the loading speeds of the ads. From there you will be able to fish out the ads that load slowly and remove them from your blog.

The Google Ads quality score is a keyword metric based on relevance and estimated click-through rate.

Google Ads with lower quality scores are usually seen as having lower relevance and value for the end-user which can be removed from your blog because ads with low relevance usually take more time to load.

Google as a matter of fact wants to always provide the best quality ads to your website audience.

Frequently Asked Questions and Answers

Q. I placed many ads on my blog and my site load slowly what do I need to do?

A. Your site loading slowly might not be due to the ads but might be due to other factors such as excessive unused CSS, Many unwanted widgets or plugins, poor data connection, etc. But you are sure that the reason for the slow loading of your site is due to the excessive ads, you should go ahead and delete some of the ads codes from your blog.

Q. What other factors apart from ads that affect website speed

A. There are many factors that affect website speed which are:

• Connection speed

• Hosting Strength

• Unwanted Plugins

• Large Files

• Traffic Volume

• Browser, etc

Connection speed:  Internet connections play a major role in how fast a webpage loads, if your internet connection is poor, automatically web pages will load slowly.

Hosting strength: All websites are hosted somewhere, be it free hosting or paid hosting. The quality and strength of your hosting company play a key role in how fast your website will be. That is why before hosting your website look for a hosting accompanying that has at least 99.5% uptime.

Many Plugins: Some bloggers have the habit of installing plugins which they don't even know if the installed plugin will be useful to them or not. Unimportant plugins should be removed from your website because plugins are coded with codes and when a visitor is coming to your webpage, those codes have to load first thereby, increasing the load time of your blog.

Large Files: Apart from ads, large file size affects website speed too. This is because the larger your file size is, the more time it will take to load on your website. It is advisable to always ensure that your file sizes are minified to enable it to load fast.

Traffic Volume: Some website has a set amount of bandwidth allocated to the hosting plan that is purchased for the site and once that bandwidth is exceeded the site begins to load slowly unless an upgrade is made. So if your website is having huge traffic and usually exceeds its allocated bandwidth size, go ahead and upgrade the hosting plan so as not to lose your traffic.

Browser: The type of browser used in accessing a site can have an impact on how the website loads, for instance, if you are accessing a site with an older version of a browser, there are some components of the site that will delay loading or that won't even load at all unless a recent version of the browser is used to access the site. That's why it is good to always update your browsers.

Other Posts to check out for

• How to evaluate A website SEO for Beginners

• How to create Brand Awareness Through SEO

• What Is Off-page SEO and Best Off-Page SEO Practices